Bangkok roots, European home
It all began in Thailand — the country where we first met, and where we return every year.
Over time, Thailand became more than just a travel destination for us; it became a part of who we are. Kamolrat, originally from Bangkok, carries a deep connection to her homeland’s culture, craftsmanship, and the art of fragrance. During each visit, we found ourselves enchanted by the captivating scents of MITH Bangkok, PROAD Perfume, and PRANN Perfume. We tested them, bought them, and brought them back to Finland — not just as perfumes, but as memories bottled with emotion.
Two summers ago, we discovered that several Thai niche perfume houses had released new and fascinating fragrances that weren’t available in Europe. We managed to order them directly from Thailand, and everything went perfectly. Yet months later, we realized something surprising: these exceptional Thai perfumes were still unavailable anywhere in Europe.
Why not bring them here ourselves?
So, we reached out directly to the brands, and soon after, Villenel Fragrances was founded as the official EU reseller of MITH Bangkok, PROAD Perfume, and PRANN Perfume, bringing distinctive Thai niche fragrances to customers across Europe.
Our Mission & Philosophy
Our mission is to bring Thailand’s refined niche perfumes to the European market — scents of exceptional quality and longevity, created by some of Thailand’s most respected fragrance houses.
Our philosophy is to connect cultures through scent. Thailand attracts millions of European visitors every year. For many, its aromas awaken unforgettable memories. Through Villenel Fragrances, MITH Bangkok, PROAD Perfume, and PRANN Perfume are now officially available in Europe, even when you can’t travel there yourself.
The Road Ahead
We’re currently building Villenel Fragrances alongside our daily work. Next, we plan to open our first boutique in Helsinki and establish a logistics base closer to our European customers for faster, more personal service.
From Scent to Emotion
We believe beautiful scents make people happy. They awaken memories, emotions, and moments that stay with us forever.
— Ville & Kamolrat, Founders
